Competitor Backlink Spy
Discover every website linking to your competitors. Run link gap analyses across up to 5 competitors and generate a prioritized list of your best link-building opportunities.
Coming Soon — Available on Pro Plan ($19/mo)
Spy on competitor backlinks and find your link gap opportunities. Sign up for early access.
Key Features
Link Gap Analysis
Compare your domain against up to 5 competitors and see every domain linking to them that doesn't link to you — sorted by DA for easy prioritization.
New Link Alerts
See which backlinks your competitors have acquired in the last 30 days — so you can react quickly to fresh link-building opportunities in your space.
Link Type Classification
Each competitor link is classified by type: editorial mentions, resource page links, guest posts, directory listings, or forum links — so you know the outreach angle to use.
CSV Export
Export the full competitor backlink list with DA scores, link types, and anchor texts for use in outreach CRMs or link-building spreadsheets.
How the Competitor Backlink Spy Will Work
Enter your domain and up to 5 competitor domains. The tool fetches all referring domains for each site from the SE Ranking backlink database and runs a link intersection analysis — identifying which domains link to competitors but not to you. These are your link gap opportunities.
The results are sorted by referring domain authority by default, putting the highest-value opportunities first. Each opportunity shows the linking domain, its DA score, the specific page on the competitor's site that earned the link, and the anchor text used — giving you context for what type of content or resource the linking site is interested in.
The "new links" tab shows competitor links discovered in the last 30 days, allowing you to track your competitors' active link-building campaigns in real time. If a competitor is being linked to from a new resource page, a podcast mention, or a fresh editorial piece, you can react quickly with your own outreach to the same source.
The tool also scores each link opportunity by its likelihood of being replicable — editorial links from top-tier news sites are low-probability, while directory listings, resource pages, and niche blogs are high-probability targets. This helps you prioritize where to spend your outreach time.
Frequently Asked Questions
How does competitor backlink spying help my SEO?
Sites that already link to your competitors have demonstrated they're open to linking to businesses in your niche. By identifying these domains, you can prioritize your outreach efforts toward the highest-probability link targets — dramatically improving the efficiency of your link-building campaigns compared to cold prospecting.
What is a link gap analysis?
A link gap analysis compares your backlink profile against multiple competitors and shows you domains linking to your competitors but not to you. These 'gap' domains are your highest-priority outreach targets. The tool can run this analysis for up to 5 competitors simultaneously so you get a comprehensive list of opportunities in a single session.
How do I use competitor backlinks to build links?
Once you have the list of sites linking to competitors, filter by domain authority to prioritize high-quality targets. Then look at what type of content earned each link — resource pages, blog posts, directories, interviews. Create similar or better content and reach out offering your resource as a relevant addition.
Free Tools You Can Use Right Now
Want Done-For-You Link Building?
Our team identifies your competitor link gaps, creates outreach-ready content, and builds high-authority backlinks on your behalf.
Get a Free SEO Audit